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Appointment of Martin-Pierre Gaultier as Lemon Way’s Chief Commercial Officer

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Lemon Way’s new Chief Commercial Officer comes to Montreuil by way of Shanghai Martin-Pierre Gaultier joined the Lemon Way team as Chief Commercial Officer in January 2019. He comes to Paris straight from China, where he was Bureau chief in Shanghai for a subsidiary of Lufthansa, AirPlus, a competitor of American Express that develops payment […]

Advice for branding for your e-commerce business

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Advice for branding for your e-commerce business So you’ve decided you want to create your e-commerce store and you already know what you want to sell. You’ve researched the competition and are now ready to start getting set up. Hold on! Before you create your site you should think about your branding. This […]

What should you sell online? Advice for choosing a product line for your e-commerce store.

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What should you sell online? How to come up with ideas for products for your e-commerce business. Sometimes the desire to start an e-commerce business comes following an idea for a product to sell. Other times you know you want to start a business but you don’t know what to sell. If you are […]

Lemon Way and Crowd Valley announce their collaboration

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Lemon Way and Crowd Valley announce their collaboration Lemon Way is proud to announce its collaboration with Crowd Valley, a leading global digital finance platform provider. Crowd Valley in few words: As a renowned provider of Cloud Back Offices for FinTech services, Crowd Valley delivers a powerful API which is used to build […]

Tips for choosing a theme for your e-commerce store

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Tips for choosing a theme for your e-commerce store There are many free and paid themes available for your e-commerce store, whether your platform be PrestaShop, WooCommerce, Magento or another. In addition to existing themes you also have the option to hire developers to develop one just for you, if you have a specific design in […]