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5 things to look for when choosing a payment gateway

27 March 2017

Business Insight

There are many payment gateways to choose from these days. Long gone are the days when you had to rely on your bank and its delays, now you have options such as payment institutions, which can get you up and running in just a few minutes.

You want to make the right choice for your business so you can cater to as many customers as possible, while not paying too high of a price. So what are some of the important factors to consider when choosing the best possible payment solution? Here we will see the top five.

 

3-D Secure

3-D Secure protocol is a way to ensure that payments are indeed authorised and that the card being used is not stolen. When 3-D Secure is enabled and a customer tries to make a purchase, the customer’s bank will verify his or her identity directly, usually by sending a code to the telephone number linked to the account.

This has advantages for both the customer and the merchant. The customer feels more secure as this step proves that the payment is passing by legitimate means and the merchant knows that there will be no risk of a chargeback due to an unauthorised payment.

 

Low commission rate

You want to keep as much of your hard-earned money as possible and a difference in a percentage point or two in commissions will quickly add up when your monthly turnover is high.

 

Acceptance of international cards

When you sell online you have the potential to reach customers all over the world. Every business can be global so you need to be sure from the outset that your payment gateway will accept cards from every country.

Even if you decide not to sell and ship to every country, you might have foreign customers who are living in your country temporarily but have kept using their cards from their home country. It is therefore essential that you can accept cards from all over the world.

 

Reactive customer service

When it comes to your money you want to know that if there is a problem or you have a question you can quickly get in contact with someone. This gives you peace of mind. When you are a busy entrepreneur you don’t want to be waiting days or weeks for answers so choose a payment gateway provider who has a dedicated team reachable by phone and email.

 

Responsive payment page

The majority of people make purchases on a mobile or tablet and you don’t want to miss the chance to reach these customers. Your payment page needs to appear perfectly on all devices so that the purchase process runs smoothly. Having a page that appears incorrectly or is difficult to use on mobile or tablets could frustrate your customers and a frustrated customer will not likely take time to log in again on a desktop.