20 September 2022
Digital technology has revolutionised the way goods and services are traded, freeing buyers and sellers from geographical location. Now, a company based in Shanghai can sell its products to a French consumer, while a Parisian VTC driver can offer his services to tourists worldwide. Because of their multi-seller typology, marketplaces act as real hubs for virtual contact in this new digital ecosystem. But depending on whether you sell products or services, there are several notable differences to consider for your B2C marketplace. Here are some explanations.
Product marketplaces and service marketplaces are two very different types of platforms. Unlike a product, a service is intangible and inseparable. It is only available at a predefined time and place. It is delivered and consumed simultaneously.
Another notable difference is that service marketplaces require customer involvement. Thus, whereas on product marketplaces, the buying experience will essentially revolve around the shopping basket, on service marketplaces, the buying tunnel will be based on the calendar, and the availability of the service offered. Similarly, while product marketplaces will have to be particularly vigilant about stocks, service marketplaces will have to have a geographical coverage capable of satisfying a maximum number of customers.
E-commerce sites have had their day: consumers are now mainly using the marketplace model for their product purchases. Competitive prices, fast delivery, variety of products offered… The reasons for this craze are numerous and demonstrate the vitality of this model in all sectors of activity. Of course, competition is tough, and B2C product marketplaces need to meet several challenges by relying on the appropriate functionalities.
Service marketplaces are often created from scratch because traditional e-commerce solutions do not meet their needs. While the B2C marketplace landscape is already well developed on the product side, there are still new markets to be captured on the service side. In addition, the barriers to entry are lower, and the margins are higher.
Because a service is generally not standardised and responds to availability constraints (quantity, time, geography…), service marketplaces have very different needs and challenges from product marketplaces.
The payment process on a product marketplace is relatively simple:
Thus, to execute the sale of a product, the product must be shipped to the customer. However, to complete the sale of a service, the service must be produced. Therefore, the operator of a service marketplace must have a perfect command of how to execute the service because, between the customer’s request and the actual delivery of the service, the execution time depends on several parameters:
To orchestrate these different operations and ensure the smooth running of your platform, you need the services of a PSP, a payment service provider. In addition to managing outgoing and incoming flows, the PSP ensures that your marketplace complies with the various regulations for B2C marketplaces relating to payment.
As a pan-European payment provider, Lemonway manages all your payment processes, so you can focus on your core business and fully embrace the benefits of the B2C marketplace, whether it’s for services or products!