19 June 2019
To drive its rapid growth and support its upcoming projects, the Lemon Way team welcomes its new Lemon Hero: Yasmine Zeggane, Strategic Partnerships Manager.
Yasmine spent three and half years at the European Financial Management Association as Events & Planification Coordinator, then as Head of Sponsorship and eventually as Deputy Head of Strategic Partnerships. She also worked in 2014 at the Algerian start-up Mojikho, a beverage company where she was in charge of sales and social networks.
Yasmine holds a Bachelor in Economics from La Sorbonne and a Master’s Degree in Marketing & Brand Management from INSEEC Paris.
After participating in the development of a loyalty programme for several FinTech companies and collaborating on a daily basis with international consulting firms and technology groups, Yasmine was seeking a new challenge that would allow her to exercise her talents while discovering a new industry.
“Lemon Way was the obvious choice, as they offered me a newly created post: everything has yet to be imagined, designed and tested, which is very exciting! The day of the interview was also a turning point, because it gave me a preview of the environment I would work in, a friendly and lively universe that instantly appealed to me.”
As part of her core assignments, Yasmine will be responsible for structuring the offerings to help Lemon Way find top-tier partners and increase together the brand’s awareness across Europe.
“If you want to go fast, go alone. If you want to go far, go together. This African proverb has always resonated with me, whether in my personal or professional life, as I place great importance on human bonds.” Yasmine intends to build a relationship of trust with her co-workers and Lemon Way’s partners in order to move together towards excellence and greater customer satisfaction.
As a foodie, Yasmine is passionate about cooking! “I love cooking as it invites me to meditate and innovate all the time. It is also the occasion to spend time and relax with friends and family”.
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