Apple Pay x Lemonway simplify, secure, and modernise your payments

As digital payments become more widely available at lightning speed, digital wallets are emerging as essential payment solutions to simplify and secure transactions. Lemonway, an innovative Payment Service Provider (PSP), is part of this trend by integrating Apple Pay into its offering. 

Find out how Apple Pay integration reinforces Lemonway's strategy to provide a seamless and secure payment experience.

The rise of digital payments and digital wallets

E-commerce sales in France will reach €159.9 billion in 2023, an increase of 10.5% compared to 2022. For 2024, growth of +8.4% year-on-year was recorded in the second quarter, and the sector is on track to reach €200 billion in 2025, according to Fevad forecasts.

This momentum is underpinned by the widespread use of smartphones, with more than 53% of the French population frequently using mobile devices to make online purchases and 38% preferring smartphones as their primary tool for m-commerce (mobile commerce). The pandemic has also accelerated the adoption of contactless payments, making digitising transactions more essential than ever. Digital wallets are the perfect answer to the needs of today's consumers. Solutions such as Apple Pay, Google Pay and Samsung Pay are transforming the shopping experience by offering an effective alternative to traditional payment methods.

Digital wallets: revolutionising the payment experience

A digital wallet is a mobile application for securely storing and managing payment methods. Users can add their bank cards, make payments instantly and benefit from advanced security features such as biometric authentication. Apple Pay, for example, simplifies the payment process by eliminating the need to enter sensitive information repeatedly.

Digital wallets provide exceptional convenience. They allow you to pay with just a few clicks, reducing friction at the checkout. In terms of security, these solutions incorporate mechanisms such as tokenisation and encryption to ensure maximum personal and banking data protection. 

The adoption of digital wallets varies from region to region. In Europe, for example, there has been a significant increase in users actively using mobile wallets, according to an Ipsos study. This trend illustrates their massive adoption, redefining habits and digital commerce's future.

Apple Pay, the leader in mobile digital wallets

Apple Pay has established itself as a global benchmark for mobile payments, with more than 500 million active users worldwide. Its adoption figures bear witness to its popularity.

It is Europe's second most widely used mobile payment method, benefiting from regulations such as PSD2 that promote open banking and contactless payments. In France, at the beginning of 2024, around 6 in 10 users said they had used Apple Pay in a shop or restaurant, and a further 2 in 10 had used it for online payments.

In the United States, Apple Pay dominates the e-wallet market, with a market share of over 90%

The user experience is Apple Pay's strength. Its ease of use and native integration on Apple devices (iPhone, Apple Watch) make it an essential solution. Security, enhanced by technologies such as data encryption, tokenisation and biometric authentication (Touch ID/Face ID), puts Apple Pay at the forefront of digital wallets. 

Third-party payments: challenges and opportunities for digital wallets

Third-party payments are at the heart of the marketplace business model. These transactions involve the management of complex financial flows between buyers, sellers and sometimes intermediaries within a strict regulatory framework. For players such as Lemonway, compliance is a key issue, governed by regulations such as PSD2 (Payment Services Directive 2), which imposes rigorous requirements in terms of strong authentication and the fight against fraud, guaranteeing not only the security of transactions but also transparency and the trust of users and partners.

The integration of digital wallets provides an effective response to these challenges. By simplifying the payment experience, they reduce the friction associated with authentication and minimise errors when entering payment information. Thanks to advanced technologies such as tokenisation, which replaces sensitive data with encrypted tokens, and biometric authentication, which makes payments even more secure, digital wallets enable marketplaces to speed up transactions while complying with regulatory requirements.

In addition to security, these solutions open the door to new business models. Instant payments, payment splitting and loyalty programmes integrated into wallets offer marketplace levers to optimise conversion and improve the user experience. By adopting these innovations, platforms can meet consumer expectations for speed and simplicity and differentiate themselves in an increasingly competitive environment.

Lemonway moves up a gear with Apple Pay

The integration of Apple Pay aligns with Lemonway's mission to provide marketplaces with a secure, seamless and compliant payment infrastructure. As a pan-European payment institution, Lemonway enables platforms to manage payments, including collection on behalf of third parties and management of financial flows. Adding Apple Pay enables Lemonway to offer a payment method that makes the payment process even smoother, especially on mobile, where the user experience is critical to maximising conversion rates.

Apple Pay provides strategic leverage by enabling instant, frictionless payment. It helps reduce shopping cart abandonment, a key issue for marketplaces and platforms. What's more, Apple Pay's tokenisation and biometric authentication complement Lemonway's security features, providing marketplaces with a robust solution to combat the risk of fraud.

Through this integration, Lemonway is helping its customers to adopt payment methods that meet the new expectations of shoppers. This partnership is part of a broader vision: to offer increasingly innovative payment solutions tailored to platforms' specific characteristics and comply with regulatory requirements.

The future of digital payments

Significant technological advances and an ongoing transformation in usage will mark the future of digital payments. Artificial intelligence will be key in personalising transactions and detecting real-time fraud. Biometrics, already in the form of fingerprints and facial recognition, is set to evolve into even more sophisticated solutions, such as voice or behavioural authentication. Furthermore, tokenisation and blockchain could revolutionise payment security, guaranteeing even more transparent and tamper-proof transactions.

Against this backdrop, digital wallets will continue to gain ground. By 2030, they could become the norm for online and in-store payments, gradually replacing physical cards. Open banking and new regulations will also encourage the emergence of more integrated and interoperable payment solutions, facilitating transactions between different financial players.

For marketplaces, these innovations offer strategic opportunities: instant payments, "buy now, pay later" (BNPL) and central bank digital currencies (MNBC). The platforms that adopt these trends quickly will have a decisive competitive advantage in this changing landscape.

By integrating solutions such as Apple Pay and anticipating future trends, Lemonway supports marketplaces adopting new payment technologies while guaranteeing security, compliance and smooth transactions.

Find out now how integrating Apple Pay with Lemonway can transform your payment journey: contact us!