Established in 1945, ESF has emerged as a key player in the world of mountains and high altitudes. Across the five French massifs, its 220 ski schools unite over 17,000 instructors who impart their environmental and technical expertise, ensuring safe skiing practices.
The ESF (French Ski Schools) Mon séjour en Montagne (MseM) marketplace has been launched to bring together all the players in the sector. It offers holidaymakers a complete range of services to help them organise their stay in the French mountains.
It was against a backdrop of a change of payment solution that the ESF chose to place its trust in Lemonway for its marketplace. Working alongside Payplug, Lemonway orchestrated the migration of all MseM payment accounts. This collaboration meets a dual challenge: preserving the existing offering and acting quickly to meet the challenges of seasonality.