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Marketplace B2C

Context & needs

Established in 1945, ESF has emerged as a key player in the world of mountains and high altitudes. Across the five French massifs, its 220 ski schools unite over 17,000 instructors who impart their environmental and technical expertise, ensuring safe skiing practices.

The ESF (French Ski Schools) Mon séjour en Montagne (MseM) marketplace has been launched to bring together all the players in the sector. It offers holidaymakers a complete range of services to help them organise their stay in the French mountains.

It was against a backdrop of a change of payment solution that the ESF chose to place its trust in Lemonway for its marketplace. Working alongside Payplug, Lemonway orchestrated the migration of all MseM payment accounts. This collaboration meets a dual challenge: preserving the existing offering and acting quickly to meet the challenges of seasonality.

Fabrice Hurth

Project Director
quote What makes Lemonway different is its reliability. The project was taken over and processed on time. Problems were minimised and dealt with proactively and almost immediately.

We benefited from a tailored support from dedicated teams, genuine technical and operational agility, and an aggressive price.


To meet demanding requirements, the modular Lemonway API solution was the ideal solution for a complete migration of payment accounts, while maintaining the existing payment offering.

« Working with a company that shares our vision and French know-how is great. »
Jeremie Noyrey – Deputy General Manager – MseM



Secure, guarantee and facilitate transactions between sellers and buyers


Modularity of the offer in line with the regulator's expectations


A seamless payment experience by connecting Payplug's pay-in offer to Lemonway's solution

Key results


live sellers


payment accounts

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