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Marketplace B2C

Context & needs

From small craftsmen to specialised wholesalers, Decathlon wanted to create a platform that would bring together a group of partners with values like those of the brand.

Creating a Decathlon marketplace was also an opportunity for the brand to broaden its offer around sports, by moving towards wellness and fitness products. All of this while ensuring that services are aligned in delivery times and returns management, in line with customer expectations. To make this project a reality, Decathlon chose to be accompanied by Lemonway to guarantee the security of payment to buyers and sellers on its platforms.

Nicolas Deltenre

Head of Digital
quote It was crucial that our customers could continue to use standard, alternative and local payment methods, as well as the Decathlon gift card and loyalty vouchers on the marketplace, even for our partners' products.

Lemonway was the only PSP that could do this, leaving us to manage our payment flow.


In addition to ensure the blocking and maintenance of payment accounts, Lemonway is responsible of the collection of the various documents required for KYC procedures.

“The growth performance is huge and related to the number of sellers and referrals. We are very happy to work with Lemonway. Our contacts are very flexible, understanding, and willing to find non-standard solutions to ensure the success of our marketplace” adds Tom Van Hoegaerden, Marketplace Project Manager Decathlon Belgium.



Secure, guarantee and facilitate transactions between sellers and buyers


Modularity of the offer in line with the regulator's expectations


Replication of the marketplace model in 10 countries in 6 months

Key results


marketplaces in different countries in Europe


live sellers


orders for a gross volume of around ten million euros

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